Our team
Operators first.
The people who'll work on your brand — and what they've built before.
Leadership
Darius Mirshahzadeh
Chairman & CEO
A serial entrepreneur and operator, Darius grew TMS from 13 to more than 1,000 employees and was ranked #9 on Glassdoor's Top CEOs in America. He has raised more than $400M to invest in and scale high-growth companies, and is Executive Managing Partner of MOTHER Partners. He wrote the bestselling The Core Value Equation and hosts The Greatness Machine, a top-100 podcast.
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Jon Luisi
President
Jon is President of Product of Los Angeles and of La Familia, where he leads sales and the field sales team. He builds the retail relationships and distribution that take brands onto more shelves and into more hands — and works side by side with owners on accounts, pricing and sell-through from day one of a partnership.
LinkedIn
Jack Pronger
Finance & Technology
Jack leads finance and technology across POLA and its brands. He builds the financial models, reporting and data systems behind every deal we do, and leads innovation and finance at La Familia — from forecasting and unit economics to the tools that help teams run, grow and scale.
LinkedIn
Track record
Built before. Building again.
New to this industry, not to building companies. Here's what our leadership has done in businesses before Product of Los Angeles.
$400M+
Capital raised to invest in and scale high-growth companies.
1,000+
Employees at TMS — grown from 13 under our Chairman & CEO.
Inc. 5000
TMS named to the Inc. 5000 list of America's fastest-growing private companies.
#9
Glassdoor's Top CEOs in America — ranked by employees.
Results achieved by members of our leadership team at prior companies.